Prepared by Shoutout Digital

Tweed Family Dental
July 2026

July marked a stronger patient month for Tweed Family Dental, with new-patient volume rising to 32 after Google Ads restarted on July 10. Paid search quickly restored response activity, while organic, direct, and email traffic continued to support overall demand.

32
New Patients
9
Total Enquiries
210
Google Ads Clicks
607
July Website Visitors
Summary

July Performance

July delivered a clear recovery in patient volume. New-patient numbers rose from 21 in June to 32 in July, and Google Ads resumed from July 10 with 210 clicks and nine total enquiries. July website traffic reached 607 visitors, up 61.01% versus June.

Biggest Win
New-patient volume rebounded strongly
July closed at 32 new patients, up 52.4% month over month and ahead of July 2025 by five patients.
Paid Search Impact
Google Ads restored volume quickly after reactivation
After restarting on July 10, Google Ads produced 2,597 impressions, 210 clicks, and nine total enquiries across calls and lead opportunities.
Main Watchpoint
Lead quality remained light
Those nine enquiries translated into two lead opportunities, with one clear treatment enquiry and no qualified calls confirmed in July.
Learned

Key Learnings From July

July showed that demand volume can recover quickly once paid search returns, but stronger follow-through is still needed to turn that activity into higher-quality opportunities.

Demand Recovery
Paid search reintroduced meaningful top-of-funnel activity
Clicks, enquiries, and new-patient volume all lifted after paid search returned in the second half of the month.
Traffic Mix
Direct and CPC traffic became more prominent
Direct traffic remained the largest source at 316 visitors, while CPC contributed 106 visitors and helped expand the overall traffic base.
Conversion Reality
Volume improved faster than lead confirmation
Google Ads generated nine total enquiries in July, but only two progressed into lead opportunities and just one reflected a clear treatment enquiry.
Static / Graphics

Creatives Used For Ongoing Activity

July continued with the same creative set, keeping campaign and content support consistent through the month.

Other Graphic Links
    New Patient Numbers

    Full New-Patient History

    July finished at 32 new patients, up from 21 in June and above the 27 recorded in July 2025. The return of Google Ads supported a stronger month overall.

    July 2026
    32
    Vs June 2026
    +52.4%
    Vs July 2025
    +18.5%
    2026 YTD
    207
    Month 2022 2023 2024 2025 2026
    Historical monthly new-patient results across the full year history, with July highlighted.
    July Trend
    Patient momentum returned after June
    July reversed the softer June result and returned the account to a stronger acquisition level.
    Paid Search Context
    Google Ads helped restore scale
    The July restart reintroduced paid response volume and strengthened the overall acquisition mix.
    Year View
    July became the second-strongest month of 2026 so far
    Only April’s 47 new patients were higher than July’s 32, making July one of the stronger patient outcomes in the 2026 run to date.
    Leads

    Lead Opportunities

    July closed with two open opportunities, both still sitting in the New Lead stage. Together with July call activity, they form the nine total Google Ads enquiries recorded for the month.

    July Opportunity Summary

    July delivered two lead opportunities. Both remained open in the New Lead stage, with one treatment enquiry and one other contact.

    Status
    Total opportunities
    Both still open in New Lead
    2
    Mix
    Treatment enquiry
    1
    Other contact
    1
    Lead Quality
    Only one entry reflected clear treatment demand
    One July opportunity represented a clear treatment enquiry, while the second did not progress as a treatment lead.
    Lead Capture
    Opportunity conversion remained the main gap
    July generated response volume, but only a small share progressed into lead opportunities.
    Calls

    July Call Activity

    July recorded seven inbound calls, all from Google Ads. Three were answered, four were missed, and none were marked as qualified leads.

    Call Outcome Split

    Missed calls slightly outweighed answered calls in July.

    Total Calls
    7
    Inbound July calls
    Answered
    3
    42.9% of calls
    Missed
    4
    57.1% of calls

    Google Ads Call Path

    All July calls came through Google Ads, split between landing-page calls and the call asset.

    Source Mix
    Paid search quickly became the main call driver
    All seven inbound calls were tied back to Google Ads, showing that the campaign quickly began generating direct response activity.
    Response Rate
    Missed calls remain a conversion risk
    Four missed calls against three answered calls is a meaningful leakage point, especially when those calls are being funded through paid traffic.
    Lead Quality
    No qualified call was confirmed
    All seven calls were marked as not qualified, so call volume rose faster than confirmed lead quality in July.
    Website Traffic

    Website Traffic

    July website traffic reached 607 visitors, up 61.01% versus June. Direct traffic led overall volume, while CPC, organic, referral, and email all contributed meaningful support.

    Traffic mix
    Largest Source
    Direct remained the biggest traffic driver
    Direct traffic delivered 316 visitors, showing strong branded or return-visit behaviour through July.
    Paid Support
    CPC added fresh scale after the campaign restart
    CPC delivered 106 visitors, confirming that Google Ads contributed quickly to traffic growth once the campaign was live again.
    Organic Base
    Organic continued to provide stable support
    Organic contributed 132 visitors, helping the account maintain a balanced traffic mix alongside direct and paid search.
    Landing Pages

    Pages Supporting July Demand

    The same landing pages remained in use through July, continuing to support offer-led acquisition and general enquiry flow.

    Wins

    What Worked In July

    July showed a healthy return in acquisition volume, backed by stronger new-patient results and the reintroduction of paid search.

    Patient Growth
    New-patient volume returned to a stronger level
    The move from 21 new patients in June to 32 in July was the clearest sign that demand recovered once paid search resumed.
    Traffic Recovery
    Website traffic accelerated sharply
    July website traffic reached 607 visitors, up 61.01% from June and supported by direct, CPC, and organic traffic together.
    Paid Relaunch
    Google Ads regained momentum in a partial month
    The July 10 restart still produced solid reach, click volume, and direct call activity, giving the account a useful mid-month lift.
    Action Plan

    Priorities Following July

    The next focus should be on carrying July’s stronger activity into more confirmed, qualified demand.

    Google Ads
    Build on the July relaunch with a full active month
    August should provide a clearer view of lead volume, conversion quality, and cost efficiency with a full month in market.
    Call Handling
    Reduce missed-call leakage
    Four missed calls in July is too much paid demand to leave unconverted, so follow-up handling and call answer rate should be a practical priority.
    Conversion Flow
    Tighten opportunity and conversion follow-through
    Follow-through from enquiry to confirmed opportunity should be reviewed so more July-style response volume turns into stronger lead outcomes.

    Google Ads ran from July 10 onward.