Tweed Family Dental
July 2026

July closed at 32 new patients, up 52.4% month over month and ahead of July 2025 by five patients.

After restarting on July 10, Google Ads produced 2,597 impressions, 210 clicks, and six paid calls across the month.

July closed with only two recorded opportunities, and no qualified leads were confirmed despite the lift in paid activity.

Clicks, paid calls, and higher website traffic all moved up after the campaign restarted, supporting the July rise in new patients.

Direct traffic remained the largest source at 316 visitors, while CPC contributed 106 visitors and helped expand the overall traffic base.

Google Ads delivered one conversion, while paid leads and qualified paid calls remained limited compared with overall traffic growth.

July reversed the softer June result and returned the account to a stronger acquisition level.

The July restart reintroduced clicks, calls, and broader website traffic into the acquisition mix.

Only April’s 47 new patients were higher than July’s 32, making July one of the stronger patient outcomes in the 2026 run to date.

Only two July opportunities were recorded, so lead volume remained modest relative to the broader traffic increase.

The webchat enquiry represented the clearest new opportunity in the month.

With clicks, calls, and traffic all active, opportunity volume remained the main area for improvement.

Six of the seven inbound calls came from Google Paid, showing that the campaign quickly began generating direct response activity.

Four missed calls against three answered calls is a meaningful leakage point, especially when those calls are being funded through paid traffic.

All seven calls were marked as not qualified, so call volume rose faster than confirmed lead quality in July.

The campaign still produced 2,597 impressions and 210 clicks in a partial month, showing that paid search returned with immediate scale.

An 8.09% CTR and AUD 5.24 average CPC point to healthy early engagement, especially for a campaign that was only live from July 10 onward.

Google Ads delivered one conversion, while paid leads and qualified paid calls remained limited through the month.

The move from 21 new patients in June to 32 in July was the clearest sign that demand recovered once paid search resumed.

Website traffic climbed to 607 visitors, up 61.01% from the prior 31-day period and supported by direct, CPC, and organic traffic together.

The July 10 restart still produced solid reach, click volume, and direct call activity, giving the account a useful mid-month lift.

August should benefit from a complete month in market, creating a clearer view of lead volume, conversion quality, and cost efficiency.

Four missed calls in July is too much paid demand to leave unconverted, so follow-up handling and call answer rate should be a practical priority.

Clicks, calls, opportunities, and conversions did not move through the funnel evenly in July, so follow-through from enquiry to confirmed opportunity should be reviewed.